Trickshot is a London-headquartered startup (founded in 2022) that captures motion and volumetric data from live sports and rebuilds selected moments inside a virtual arena. The output can be published on social platforms, in augmented reality (AR) apps, inside gaming environments, or as VR experiences. The company says the aim is to let rights holders, clubs and leagues deliver near-real-time 3D replays that can be packaged for fan engagement and new revenue opportunities.
What the Product Does
Trickshot ingests live match data and converts it into spatial 3D scenes. Clients choose clips, environments, avatars, effects, and camera paths through a content-creation interface intended for non-technical users. The reconstructed moments can feature perspectives that are difficult or impossible for traditional broadcast cameras.
The company positions its work as complementary to existing IP and broadcast assets rather than an officiating or performance-analytics tool. Its focus is consumer-facing experiences across video, mobile AR, VR headsets, and social media.
We’ve checked the product’s website and, yes, it looks impressive. However, it seems that some 3D models need to be improved.
Customers and Collaborations to Date
Trickshot reports projects with ESPN, the Australian Open, and Meta on metaverse-style environments, 3D data-powered videos, and VR activations. It has also collaborated with the NBA’s Cleveland Cavaliers on digital recreations of in-game action.
Business Model and Roadmap
Today, Trickshot deploys its technology on a project basis for rights holders and media partners. The team says it is preparing a self-service platform so clients can create and publish 3D moments with less direct support. The longer-term vision is rapid turnaround: enabling organizations to distribute 3D experiences within minutes of the action.
Team and Operations
The company operates fully remotely across time zones, citing a client base that spans the US to Australia. Founder Simon Thompson previously worked on related R&D at Verizon with partners including World Rugby, F1, Unity, and Canon—experience that informed Trickshot’s launch.
Market Context and Differentiation
A number of vendors use tracking and motion capture for officiating or athlete analysis. Trickshot targets the fan-experience layer instead, emphasizing presentation, shareable formats, and alternative camera angles. The firm highlights integration with existing rights and workflows as a differentiator.
Challenges
Working with spatial 3D data in live sports remains early-stage. Standards are limited, and pipelines can be complex across leagues, venues, and rights frameworks. Trickshot frames this as both a constraint and an opportunity to help shape emerging practices.
Peers the Company Watches
Trickshot points to Respo’s work converting 2D video into 3D mocap data—useful for unlocking historical footage for spatial applications—as an example of interesting activity in the space.
What’s Next?
On the commercial side, Trickshot is seeking multi-season partnerships—particularly with football clubs—so it can embed at stadiums, tailor outputs to team needs, and link 3D content more directly to revenue programs. On the product side, the immediate goal is to ship the self-service tools and streamline creation for non-specialists.